About the book:
Growth is the signpost of progress. Expansion is evidence of exponential growth. In this book, you will learn the step-by-step strategy of business growth and expansion.
The author outlines some case studies to enhance your understanding of some of the chapters. Other chapters have stories of how businesses like Apple Inc., Coca-Cola, Pepsi, McDonald’s, Cold Stone Creamery, Paystack, Opay, Dangote Group, Amazon, Google, and other global brands confronted challenges headlong and grew exponentially.
You will also learn how to confront your competitors, defeat them and dominate your target market with ease. You will also read the stories of how to either fight sharks (large corporations) or carve a niche and thrive effortlessly.
You will learn about branding, marketing, positioning, market domination, sales strategies, and how to raise capital for global expansion.
Business Growth and Expansion Secrets unravels the most essential laws, rules and examples that cover, among others, audience segmentation and targeting, demography management, the power of collaboration, the vital pains, hard-won gains, the tricks and so much more you require to take your business to greater heights.
Above all, it is practical. It would figuratively hold your hands through usable insights – just the way you need it.
If you diligently apply the strategies in this book, your business will definitely grow and expand globally.