Branding is Magical

Whenever people share fantastic business ideas and the amount of money they are making from it with me, I usually pause and ask one question; how sustainable is this business? It is good to make money from your business today, but the question is, what about tomorrow? Will you still be making money from it…

It was reported that Huawei spent about $22 billion on research and development (R&D) in 2020. Apple Inc. spent $18.75 billion on R&D in 2020. Equivalent to 7% of its net sales. The South Korean Conglomerate Samsung is the largest non-U.S. spender on R&D. Samsung spent ₩21,229.2 billion (equivalent $18.75 billion) in 2020, which constituted 9% of…

I usually encourage business owners and leaders to take growth and expansion seriously. In fact, we run a growth consulting firm (Thrive Consults). But before you set in motion the necessary apparatus that will engender growth and expansion, you must check whether you have the capacity to sustain it. The business world is replete with…

Dear business leader and manager, the biggest mistake you will make is writing a “generic prescription” for your business success. What do I mean by generic prescription? If you visit a doctor and without diagnosis he or she starts giving you drugs, and when you ask “Why are you giving me drugs without diagnosis” and…

Two companies can manufacture the same product, but one will end up as the market leader while the other struggle to stay afloat. That is the secret is branding. If two hundred similar products are on the same shelf in a store, can customers easily spot your product? Coca-Cola and PepsiCo are in the same…

All these who is after me and who said I will not prosper in Africa should be tinkered with. We all know that there are satanic powers, but there is a solution to it- the name of Jesus Christ. But the problem is, after binding the devil, what next? While we gather to know who…