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Branding is Magical

Effective branding elevates a product or organization from being just one commodity amongst many identical commodities, to become something with a unique character and promise. Any company or individual that wants to build a world class product or service must understand that power of branding. Branding can turn a generic product into a powerful brand …

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Your Inventions and Ideas are Useless Until they Solve Problems for People

Many years ago, I watched an entrepreneurship program on the television. A young man met investors whose job in the program was to invest in unique business ideas or plans. The young man walked in with his various inventions and started bragging about the number of awards he won because of his inventions. He kept …

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The Power of Branding

Two companies can manufacture the same product, but one will end up as the market leader while the other struggle to stay afloat. That is the secret is branding. If two hundred similar products are on the same shelf in a store, can customers easily spot your product? Coca-Cola and PepsiCo are in the same …

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Poverty Is A Choice

All these who is after me and who said I will not prosper in Africa should be tinkered with. We all know that there are satanic powers, but there is a solution to it- the name of Jesus Christ. But the problem is, after binding the devil, what next? While we gather to know who …

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Business Growth Strategies

If you say to me right now, “Mr. Ifeanyi A. C. Eze, what is the secret of China’s rise to global dominance?” I will say, the pursuit of relevant knowledge The secret of the unprecedented success of Chinese business owners is their hunger for knowledge. They have the passion to understudy global corporations and replicate …

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