What should a company do when a competitor penetrates it’s stronghold, slash price and start taking away their customers? Sit and watch or just lament about it? Not at all. There’s something they should do. It is called cross-parry strategy. The truth is that you cannot avoid competition. When other firms discover that you are …
The Cross-parry Strategy for Marketing and Competition Read More »
There was a time Unilever’s Omo dominated the Nigerian detergent market effortlessly. It was so popular that their brand name replaced detergent. At that time, when you want buy detergent, the first brand you would remember was omo. Today, competition is choking life out of omo. There was a time, not so long ago, that …
Why You Must Consistently Introduce New Products and Services Read More »
Effective branding elevates a product or organization from being just one commodity amongst many identical commodities, to become something with a unique character and promise. Any company or individual that wants to build a world class product or service must understand that power of branding. Branding can turn a generic product into a powerful brand …
I think the habit of seeing every problem as satanic attack is hampering the development of Africa. Whoever taught us that failure is evil did not mean well for us. Failure is the breakfast of champions. The more you fail, the faster you run. When we are face-to-face with challenges in our clime we don’t think …
How to Deal with Unforeseen Challenges in Business Read More »
You may not have noticed it, but beautiful ambience help customers to relax, make choices and purchase from store owners. Just take a look at your office or store, how good is it? Would you want to shop in an environment like yours? Luxury brands spend millions of dollars in store design because they know that …
How Great is Your Product and the Ambience of Your Stores? Read More »
Many years ago, I watched an entrepreneurship program on the television. A young man met investors whose job in the program was to invest in unique business ideas or plans. The young man walked in with his various inventions and started bragging about the number of awards he won because of his inventions. He kept …
Your Inventions and Ideas are Useless Until they Solve Problems for People Read More »
The easiest way up is down. To get to the top you must start from the scratch. To stand out in life you must be willing to start with what you have from where you are right now! Only grave diggers start from the top. Many awesome ideas, creative ingenuity and strategies have died prematurely …
I Believe In Starting Small (Startup Strategies) Read More »
Dear business leader and manager, the biggest mistake you will make is writing a “generic prescription” for your business success. What do I mean by generic prescription? If you visit a doctor and without diagnosis he or she starts giving you drugs, and when you ask “Why are you giving me drugs without diagnosis” and …
Two companies can manufacture the same product, but one will end up as the market leader while the other struggle to stay afloat. That is the secret is branding. If two hundred similar products are on the same shelf in a store, can customers easily spot your product? Coca-Cola and PepsiCo are in the same …
Whenever people share fantastic business ideas and the amount of money they are making from it with me, I usually pause and ask one question; how sustainable is this business? It is good to make money from your business today, but the question is, what about tomorrow? Will you still be making money from it …
