The Power of Branding

Many years ago, I watched an entrepreneurship program on the television. A young man met investors whose job in the program was to invest in unique business ideas or plans. The young man walked in with his various inventions and started bragging about the number of awards he won because of his inventions. He kept…

Dear business leader and manager, the biggest mistake you will make is writing a “generic prescription” for your business success. What do I mean by generic prescription? If you visit a doctor and without diagnosis he or she starts giving you drugs, and when you ask “Why are you giving me drugs without diagnosis” and…

Some business owners put the cart before the horse. They hire people before deciding their roles. Smart business owners ascertain their business process and create systems before employing people. Systems determine how your business flows and how it is operated on daily basis.  Lack of clearly defined system will make people do what come to…

The easiest way up is down. To get to the top you must start from the scratch. To stand out in life you must be willing to start with what you have from where you are right now! Only grave diggers start from the top. Many awesome ideas, creative ingenuity and strategies have died prematurely…

You may not have noticed it, but beautiful ambience help customers to relax, make choices and purchase from store owners. Just take a look at your office or store, how good is it? Would you want to shop in an environment like yours? Luxury brands spend millions of dollars in store design because they know that…

It was reported that Huawei spent about $22 billion on research and development (R&D) in 2020. Apple Inc. spent $18.75 billion on R&D in 2020. Equivalent to 7% of its net sales. The South Korean Conglomerate Samsung is the largest non-U.S. spender on R&D. Samsung spent ₩21,229.2 billion (equivalent $18.75 billion) in 2020, which constituted 9% of…