What should a company do when a competitor penetrates it’s stronghold, slash price and start taking away their customers? Sit and watch or just lament about it? Not at all. There’s something they should do. It is called cross-parry strategy.  The truth is that you cannot avoid competition. When other firms discover that you are…

There was a time Unilever’s Omo dominated the Nigerian detergent market effortlessly. It was so popular that their brand name replaced detergent. At that time, when you want buy detergent, the first brand you would remember was omo. Today, competition is choking life out of omo. There was a time, not so long ago, that…

All these who is after me and who said I will not prosper in Africa should be tinkered with. We all know that there are satanic powers, but there is a solution to it- the name of Jesus Christ. But the problem is, after binding the devil, what next? While we gather to know who…

Effective branding elevates a product or organization from being just one commodity amongst many identical commodities, to become something with a unique character and promise. Any company or individual that wants to build a world class product or service must understand that power of branding. Branding can turn a generic product into a powerful brand…

You may not have noticed it, but beautiful ambience help customers to relax, make choices and purchase from store owners. Just take a look at your office or store, how good is it? Would you want to shop in an environment like yours? Luxury brands spend millions of dollars in store design because they know that…

I usually encourage business owners and leaders to take growth and expansion seriously. In fact, we run a growth consulting firm (Thrive Consults). But before you set in motion the necessary apparatus that will engender growth and expansion, you must check whether you have the capacity to sustain it. The business world is replete with…