The Power of Branding

Two companies can manufacture the same product, but one will end up as the market leader while the other struggle to stay afloat. That is the secret is branding. If two hundred similar products are on the same shelf in a store, can customers easily spot your product? Coca-Cola and PepsiCo are in the same …

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Poverty Is A Choice

All these who is after me and who said I will not prosper in Africa should be tinkered with. We all know that there are satanic powers, but there is a solution to it- the name of Jesus Christ. But the problem is, after binding the devil, what next? While we gather to know who …

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Business Growth Strategies

If you say to me right now, “Mr. Ifeanyi A. C. Eze, what is the secret of China’s rise to global dominance?” I will say, the pursuit of relevant knowledge The secret of the unprecedented success of Chinese business owners is their hunger for knowledge. They have the passion to understudy global corporations and replicate …

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