Why do you think Coca-Cola is still advertising? Visibility. They know you know the product, but no one wakes up and plans to drink Coke. It’s an impulsive product that you buy at the spur of the moment. So, the brand must remain visible. Why is Indomie Noodles still advertising after many decades? Visibility. The…
Albert Einstein said, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” That means, if you created a problem at level 4 and remain at level 4, you cannot solve it. You cannot solve the problem that is bigger than your present capacity….
Someone asked, “Mr. Ifeanyi A. C. Eze, good day. Kindly tell me one of the major reasons why some people are not making progress in life.” The answer is simple: their Mindset! While teaching on mindset somewhere, I stated the following: “Mindset is your idealogy. That idealogy can engender stagnation if it is negative. Seeing…
In this REVISED EDITION, I added two new chapters to help you stand out in your profession. If you diligently apply the insight in this book, you will become a superstar in your profession. The book contains ten chapters, and each chapter unveils how to stand out in your career, business, finance, leadership, ministry, family,…
Experts are of the opinion that it takes ten thousand hours to master your craft or to become a pacesetter in your profession. The newsmakers you know today have been praticing and failing in the secret before they finally succeeded. It took thousands of hours for them to succeed. I strongly believe that waiting for…
Are you one of those who are waiting for the lockdown to be over before they can start? You are making a grave mistake! Stop waiting for things to normalise, start strategizing on how to maximize the moment. I think it is a crime to think that the world will always remain the way it…
I made it clear in my book, Increasing Your Capacity for Exploits that until you grow, nothing will grow around you. If you are not growing, your profession will not grow. The depth of your capacity determines the height of your accomplishment. The height of your exploits will be predicated on the depth of your…
Have you ever had a flash of thought in your mind that suddenly become the solution to the problem you’re grappling with for a long time? Have you ever been in a quiet state, and suddenly, a thought flashes through your mind that you never expected or planned for? It suddenly flashed through your mind…
Whenever business owners and some professionals meet me, they usually complain that their organisations are not growing. The reason is simple; the owners and managers of these businesses and organisations are not growing. I am sure you know about the Law of the Lid. You capacity or ability determines the size your organisation. If your…
There is a simple research I conduct in my speaking engagements. I usually start with this question; “If you truly want to succeed, can I see you your hands up?” Of course, everybody will raise their hands. I will follow it up with the second question; “how many of you wants their businesses to grow…